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Everyone needs an identity. Your clients count on you to help them create an identity that builds loyal customer relationships and creates a strong presence in the marketplace. I can help.
I specialize in creating and strengthening identities – through the written word or on video. For over a decade, my work has helped organizations like The Home Depot and BellSouth build their identities, images and reputations. My background as both a writer and corporate communication professional enables me to approach identity creation with a balanced combination of artistry and strategy.
E-mail me to learn more about how I can help you create and illuminate your identity.
You may be familiar with my work from the guest editorials I occasionally write for The Atlanta Journal-Constitution. This style of writing, commonly referred to as “creative non-fiction,” is my personal favorite, and it certainly helps get my name out there.
This style is also a great way to showcase a fair amount of talent for taking an original thought and whipping up a very short story -- complete with a beginning, middle and a takeaway ender, all neatly wrapped-up in about 500 words.
What this type of writing does not do is pay the bills. To do that, I work for a variety of interesting clients – as a writer and as a video producer. You will find numerous samples and writing styles on this site. And you can view a clip reel of production work I wrote, directed and produced.
To be perfectly honest, a lot of people can come up with clever copy. A lot of folks around town are terrific video producers, with more bells and whistles in their work than you can imagine.
What I bring to the table is an understanding of how the media operates -- and how to craft your project so that it will perform when it gets to where it’s going. I never sit down at the computer to type, nor roll one frame of video, without having a thorough understanding, from listening to you, about who the intended audience is for your project.
I didn’t learn journalism in college; I learned it on the job with ABC News for six years. I didn’t learn corporate communications from a book; it was all hands-on/onsite while working for The Home Depot for almost ten years. (What I did learn in college is always up for creative interpretation!)
To put a fine point on it, what you get when you work with me is a built-in media consultant. At no extra charge.
One other note…I have a Rolodex, or the electronic equivalent, chock-full with the best in the business. So if you need to put a single interview on-camera, or want to assemble an entire video production team for a week, then I can help you there as well.
References are always available. And I certainly look forward to hearing from you!
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