VIDEO

Open with montage of images from 9/11, sirens blaring, people running, Pentagon. Effect video.

Cut to picture of news anchor reading a report about homeland security color code alerts, Tom Ridge.

Use pictures of duct tape being purchased, hurricane on map, plywood being nailed to windows.

Set-up shot of George. Then George up full.

Cut to shot of TV going off

Show STC logo. Dissolve to EAR graphic and then show EAR device in use.

Cut to cell tower shot.

On-Camera operator up full, demonstrating the EAR device. Cutaway to TS of device flashing and alarm going off.

Show EAR at bedside, kitchen. Cut to pictures of EAR being plugged in.

Cut to montage of graphic logos from these alert systems, over effected video. Cut to generic law enforcement pics.

On-camera person up full

AUDIO

VO: Our world has changed. Americans now live, day to day, with security issues we never anticipated just three years ago. (08)

NATS UP: The federal government has raised the terrorism alert to Code Orange… (03)

VO: Whether we are faced with a terrorist threat or a natural disaster, all the duct tape in the world won’t help if you don’t have the right information at the right time. (09)

SOT George Lamb: What we at Safety Through Cellular are doing is providing a completely new warning system that will deliver emergency information in record time. In less than 60 seconds. Time saves lives, and right now, we’re relying on incomplete warning systems that require active monitoring, like actually watching TV or listening to a turned-on radio. (18)

VO: Safety Through Cellular has pioneered the Early Alert Receiver Program, or EAR system. With EAR, local and state authorities can quickly send messages to a small, stand-alone device, using existing cellular networks. (13)

EAR OPERATOR: For example, minor emergencies or alerts will receive text messages only. But immediate, more critical emergencies are announced with text, a loud audio alert and a flashing light. (11)

VO: The device can alert people where they work, play or sleep. All the consumer needs to do is purchase the Early Alert Receiver and then plug it in to an existing outlet. No contracts are required and there is nothing to program with this easy-to-use system. (12)

VO: The EAR system sends alerts from multiple sources, such as The Federal Alert System, The National Weather Service, the AMBER Alert Network or local sheriff, fire and police departments. (10)

SOT from authority: We are so excited about the EAR program. This is something that will alert the public to an emergency better than any other method. This will provide the public with information that can save their lives. (09)

END

TRT: aprox 01:30

Suggested anchor-out: To get more information about the Early Alert Receiver program, you can visit the website at safetythroughcellular.com, or call_________________.